“Describe your brand.” It’s a simple request—and one we ask every client. Yet the answers often reveal something surprising: even within the same company, people have different ideas about what their brand represents. This disconnect is exactly why brand clarity matters. Brand Is More Than Your Logo Let’s start with one essential truth: your brand […]
Brand Clarity: 4 Questions Every Business Must Answer Read More »
Consumer behavior has shifted dramatically over the past decade. New technologies, evolving demographics, and changing expectations are reshaping how people discover, engage with, and support businesses. As we navigate 2026, these shifts continue to accelerate, requiring brands to remain flexible and future-ready. For small and mid-sized companies, understanding consumer behavior trends 2026 is critical. The
Consumer Behavior Trends 2026 Read More »
Check out this article to explore 10 modern email design tips for 2026 to boost engagement, mobile performance, and accessibility.
Email Design Tips to Drive Conversions in 2026 Read More »
Running a small business means juggling operations, customer service, and growth, often while figuring out how to market a small business effectively. Marketing challenges can feel overwhelming, but with the right strategies, you can stand out, connect with customers, and grow without breaking the bank. Here are the biggest small business marketing challenges and actionable
How to Market A Small Business: 4 Key Challenges Solved Read More »
From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.
Breaking Bad Marketing Habits Read More »
[vc_row][vc_column][vc_column_text]Every morning I spend about an hour catching up on news and events. Most of this effort is business-related, and there are always a few “nuggets” I can use. Recently I found one… I read an article about downgrading for a company’s stock, partially due to its digital marketing. “We see a recent slowdown in
The Real Impact of Poor Digital Marketing on a Company’s Value Read More »
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Ben Clodgo & Taylor Bleedorn WHAT IS A
Marketing Qualified Leads: What You Need to Know to be Successful Read More »
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly
Brands & Politics: A Conversation Worth Having? Read More »
We work with a variety of different clients, and within each company each individual we work with is unique. When working with an outside partner though there are a few basics to constantly be working to improve and build on so that your relationship with each other has the most potential to grow. These might
Business Basics: Why They Matter Read More »
I sign up for emails from a lot of businesses and service providers. Why? Not necessarily because I’m looking to purchase something, but because its a good way to study communications from a variety of brands. Recently though, I’ve noticed some of the basic mechanics of email communication seem to be missing. And if that
Email Marketing Etiquette Read More »
