Keeping Your Email Content Fresh

Email marketing is an effective way to engage with your customers, drive traffic, and increase sales. In a previous blog we talked about the benefits of making your emails visually appealing, but what about the meat of it? It’s not easy keeping your emails full of fresh and creative content, but your audience sure will appreciate […]

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How To Create Well-Designed Emails

A few months ago, we did a post for our favorite Attention Grabbing Email Marketing Campaigns. As was mentioned by a few team members (myself included) a well-designed, eye-catching email is something that we found to be the most attractive aspect of different campaigns. Being able to grab someone’s attention is the first step in […]

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mail slot in door

Email Marketing Etiquette

I sign up for emails from a lot of  businesses and service providers. Why? Not necessarily because I’m looking to purchase something, but because its a good way to study communications from a variety of brands. Recently though, I’ve noticed some of the basic mechanics of email communication seem to be missing. And if that […]

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Digital Marketing Horror Story

Digital Marketing Horror Story

Cue the blood curdling scream… It’s that time of year when the weather changes and we all prepare for the usual Halloween activities like trick-or-treating, pumpkin carving, horror flicks, hayrides and haunted houses. Given the seasonal timeliness, the subject matter of our marketing meeting yesterday ended with each of us telling our own Digital Marketing […]

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