Keeping Your Email Content Fresh

Keeping Your Email Content Fresh

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Email marketing is an effective way to engage with your customers, drive traffic, and increase sales. In a previous blog we talked about the benefits of making your emails visually appealing, but what about the meat of it? It’s not easy keeping your emails full of fresh and creative content, but your audience sure will appreciate the effort. Here are some new ways to add content to your email.

Video

It probably seems like videos are everywhere you look, and that’s because they get people’s attention. They are visually stimulating, interesting, and they provide a great opportunity for your company to try something new. Whether you make a fun video about the history of your company, find a creative new way to announce a new product’s release, a useful tutorial, or a personal way to meet the team, videos give you a lot of options to branch out. Plus there’s no better format for your company’s personality to shine.

Reminders

A friendly reminder is always acceptable because your intention is clear. Have an upcoming event or a sale? Keeping your customers up-to-date is a genuine and thoughtful way to reach out. The key here is to not flood their inbox. Certain reminders won’t pertain to your entire mailing list, but for the most part your customers want to know what’s going on.

Progress Updates

Non-profits, small start-ups, and large businesses can all benefit by keeping customers in the loop. It can make for a fun way to roll out a product, or just so customers can see how well your company is coming along. People like being a part of success, so share yours with them.

Get Social

An email campaign dedicated to building your social following is clearly self-promotional, but if you are effectively using your social accounts then there’s a good chance your customers will be interested. Share examples of what they’ll see if they decide to follow you, and include some buttons to make it easy for them.

Collaborate

Use your mailing list as a place to get exclusive email content. Collaborate with another company to come up with creative, fresh, and interesting content that aligns with your audience while exposing them to something unique. No two collaborations will be the same, so your content is guaranteed to be original. Plus, the added exposure will be mutually beneficial.

The main takeaway is to keep things interesting. If your email marketing is becoming redundant, then it will become forgettable. You’ll lose the interest of your most loyal customers, and risk diminishing a valuable avenue for engagement. Before you click send, ask yourself “Would I want to open this?”

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