Social Media Success Summit

Social Media Success Summit – Part 1

This month we’re participating in Social Media Examiner’s 6th Annual Social Media Success Summit. The online conference focuses on all things social media with more than 45 of the world’s leading social media pros. Last year’s conference drew in 3,000 like minded marketers. Since we’re halfway through the conference, we thought we’d share a few […]

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Twitter

Twitter: Feeding the Need for Change

Feeling pressure from investors to change, Twitter is speculated to be introducing an algorithm-driven feed, much like you might be familiar with on Facebook. Currently what you see in your Twitter feed is a continuous flow of content from those that you follow and the occasional insert of a promoted tweet. At the Citi Global […]

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kid with sunglasses

Seasonal Social Media Campaigns

In retail, cadence calendars are the crux of keeping the in-store environment fresh with seasonal floor set changes to window and graphic signage programs. But do you consider seasonality for your online experience? Social media is a great way to connect your in-store environment with your online presence. After all, your customers don’t live in […]

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Someone Was Listening

So a couple of weeks ago we blogged about social listening and it’s power to help connect with people. Well it works, or at least it worked for Liquid Web. Last week our major hosting provider Bluehost had a major outage and we Tweeted about it to our clients and followers. Well, lo and behold, […]

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Switchboard Operators

Online Customer Service

Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to […]

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Social Media Habits

They say a habit is a routine or behavior repeated regularly and tends to occur unconsciously. But as we know, not all habits are good. Recently the team at Shout Out got into a discussion of social media habits in particular, and realized we all had some that we wanted to build and some that […]

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Real-Time Marketing

Last week our team participated in HubSpot’s one-hour live blogging challenge. While I typically prefer to plan, there was something exciting about how spontaneous it felt to participate in a real-time blog challenge. It forced us to be creative in the moment, use quick thinking, and utilize great time management skills. It is also inline […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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notebook with notes

Tools For Content Curation

In order to have significance in the online world you have to post relevant and timely content that means something to you and your audience. However, the process of finding great content to share, as well as deciding when or how to share it can be challenging and time consuming. Here are a few tools […]

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Digital Marketing Horror Story

Digital Marketing Horror Story

Cue the blood curdling scream… It’s that time of year when the weather changes and we all prepare for the usual Halloween activities like trick-or-treating, pumpkin carving, horror flicks, hayrides and haunted houses. Given the seasonal timeliness, the subject matter of our marketing meeting yesterday ended with each of us telling our own Digital Marketing […]

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Hands typing

How to Deliver a More Concise Online Message

Let’s get to the point. Editing in writing and design is often the most critical step. In this age of instant information, instant access, instant gratification, here today gone yesterday attention span, it’s important to be concise with your communication. Helping companies, and ourselves, get a message across we often find the need to streamline […]

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Admirable Brand Marketing

Admirable Brand Marketing

We spend a lot of our time helping brands increase their marketing effectiveness, but yesterday we sat back and took a moment to appreciate those who are doing it right. Here are a few brands, big and small, we admire for thinking holistically when it comes to marketing and telling their story. Gretchen Ardizzone—Warby Parker […]

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