Brand Expression in Web Design
Learn more about the adjustments we made to enhance brand expression in web design for the new and improved Versa website.
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Branding
Understanding When to Refresh or Rebrand
When it comes to your business and brand, adaptation is key. If your company is evolving, it may be time to Refresh or Rebrand.
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Brands & Politics: A Conversation Worth Having?
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly
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Vian’s Axiom: Marketing is what you promise, but Brand is what you experience.
[vc_row][vc_column][vc_column_text]I have a great friend, Marty Vian, who has always said that “Marketing is what you promise, but Brand is what you experience.” I’ve named this Vian’s Axiom. Now take that to heart for a moment and apply that to your customer’s experience. How much time to you spend extolling the benefits/virtues/outcomes of your product?
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Brand Communication and Emotional Connections
Pepsi means something different to me than it does to you. I may love it. You may hate it. It may have nothing to do with taste. I may not even drink soda but still love Pepsi the brand. Pepsi can’t control that. They never will be able to. That’s ok. What brands can control
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Marketing Based on Desire Instead of Fear
[vc_row][vc_column][vc_column_text]Every day we’re subjected to broad-brushed statements and statistics geared toward making us take some sort of action. It’s marketing. It’s communication. It’s normal. But all too often a portion of the content we digest on a daily basis works to drive action by peddling fear. Local news has been guilty of this for as
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Identify Your Story
In earlier posts, we’ve referred to storytelling as a key component of marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone
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Finding Your Company Voice
[vc_row][vc_column][vc_column_text] Is It Hanks? If you had to choose a public figure or celebrity who most represented the company you work for, who would it be? The team at Shout Out Studio once asked themselves this very same question. As a new member of the team, I am still getting a feel for who we
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3 Steps for Gaining Brand Self-Awareness
[vc_row][vc_column][vc_column_text]Many companies hear branding or brand building and automatically associate that with high-cost services that lack concrete deliverables. It’s a fair connection. It happens. But it doesn’t have to. The truth is companies can start making a positive impact on their brand on their own, with a healthy dose of honesty….with a little brand self-awareness.
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Your Business Doesn’t Belong to You
Let me preface this post by saying that none of what we write here is to call anyone out or make anyone feel bad about their efforts online. If you think we don’t screw up you’re crazy. The goal for us is to provide some guidance when we can so companies can get better and
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