Benefits of Outsourcing Your Social Media
As social media becomes larger landscape and more sophisticated, consider outsourcing your social media so you can focus on what you do best.
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Social Media
Creating Effective Social Media Posts, Getting Beyond Meh…
Social media posts are easy to create—but posts that engage your audience and drive real results? That’s where most businesses struggle. After 13+ years helping companies build their social media presence, we’ve developed a framework for creating effective social media posts that move beyond “meh” and actually accomplish something meaningful. The Foundation: Ask “What Am
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A Simple Guide To Marketing On Reddit
Everyone knows that social media marketing can be an incredibly powerful, and these days necessary, marketing tool. Most marketers gravitate to Facebook because it is easy to understand. The slightly more tech savvy will be engaged in twitter or maybe Pintrest. But very few marketers will dive into marketing on Reddit, and they are missing
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What Instagram Can Do For Your Business That Twitter Cannot
I don’t follow a ton of people on Twitter but I’ve carefully built a feed of: 1) people or brands who share and create useful content 2) people or brands I know or those I’ve connected with in some fashion and 3) folks who are simply kind, entertaining and engaging online. I’ve built some rewarding
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Do Companies Really Need Social Media?
A few months ago my brother and I were out to dinner talking about work and the topic of social media came up. In the discussion, he said, “Our company would never use social media because we don’t need it.” I stared at him for a few seconds… wheels turning, gears grinding, ready to give
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Benefits of Social Media Scheduling and Social Listening
Managing social media, whether it be for yourself, another brand or client, requires constant activity and responsiveness. The most efficient way I think people can stay at the top of their social game is to utilize social media scheduling and social listening. Some individuals might see the negative in automating some of the process, but
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30 Minute Social Media Strategy
I am constantly meeting people who are trying to use social media to help grow their business. The trouble is, they aren’t doing such a good job of it. Why? Time they claim. I get it, most small business owners are stretched extremely thin. But time shouldn’t be a barrier to doing social media well.
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Pinterest for Your Business
There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest has definitely matured with an audience of 70 million users. From a medium that was once ruled by consumer pinning
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Some Companies Should Not be on Twitter
No matter how much we want to think otherwise, some companies should not be on Twitter and we’ve seen more than our share of people that burn out because they are just working against a system that doesn’t support social media for marketing. A lot of times these issues have nothing to do with social
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Basics for Getting the Most from LinkedIn
Building a Solid LinkedIn Foundation Just because you have a presence on LinkedIn doesn’t mean it’s doing things for you. LinkedIn is considered the world’s largest audience of influential, affluent professionals in one place, and they are gaining one new member every two seconds. Use this almighty information to your advantage. Here are straightforward, but
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