With a number of marketing automation tools out there many companies are asking, is marketing automation right for my business? It’s a valid question. There could be a ton of benefit. There could also be a ton of cost with little return if you’re not ready.
To really understand when the time is right to implement marketing automation help it’s good to be clear about the real goals and the real purpose of using one, and that is to help you close business. If you haven’t had the time to get familiar with programs like Hubspot, Marketo, Eloqua, Optify and the like it may be easy to hear “marketing automation” and picture a glorified scheduler. “I can schedule my tweets, and my blog posts, and my email newsletters, and whatever right from one system!”
And, if you were to think that, read more