self-awareness

Understand How You Work Best

Understanding How You Work Best

Understanding How You Work Best 1920 703 Nathaniel Seevers

Leadership doesn’t always mean leading others or directing or delegating. Leadership starts with leading yourself; things like time management, being honest about your responsibilities, putting in the extra time to refine your skills. Part of that is understanding how you work best. What is the optimal situation for you to create your best work most efficiently on a regular basis?

The book, Strength Finders, is built around the premise that your days are better spent amplifying your strengths and gifts versus toiling over your weaknesses. Of course, there are exceptions to this rule at a much more detailed level. If a tennis player’s backhand is a weakness it’s still going to need some work for that player to see success. That can’t be ignored. But if tennis is the athletes weakness and she’s naturally gifted at soccer, maybe her time is better spent there honing that craft.

As it goes with WHAT you work on, so it goes with HOW you work on it. Being in tune with the ideal situation required for you to produce your best work most efficiently will not only help you at that moment but could also help you to:

  • Improve energy and focus over a period of time (days/week)
  • Better communicate with your team and show empathy to how they best work
  • Make decisions on project timelines and assign personnel to tackle the right tasks at the right time

Outlining your best moments: create a Productivity Inventory.

Identifying certain high-level productivity traits comes naturally. It’s easy for most of us to say confidently, “I do my best writing in the mornings” or “my best creative work happens in the evenings when no one is around.” But how do we dig a little deeper? Like an elite athlete, how do we track and improve on specific areas impacting the quality of work we produce?

Self-Awareness is key. First create a checklist of your typical tasks and responsibilities. Now think back on two specific types of moments; one where you “felt in the zone,” felt productive, creative, firing on all cylinders and one where despite knowing exactly what needed done you struggled to stay focus and complete the necessary tasks.

Ask the following for each scenario:

  • What time of day was it?
  • Was there music playing, was it quiet or was there simply a mixture of background noises?
  • Were there people around or were you alone?
  • Were you at a desk or in an easy chair? At the office, at home or offsite someplace like a coffee shop?
  • Were you working under a tight deadline or working ahead of the game?
  • How much sleep did you get the night before?
  • Is there a connection to your diet / are you eating foods the promote brain energy?

Being honest (not feeling guilty) about how we work best can lead to improved individual and overall company efficiency. Things like understanding when you and your team need to walk away and take a break or what distractions you can schedule or avoid altogether gets you to better processes and better project management which in the end provides for a happier work environment and better work for your clients.

puppy laying on the floor

Brand Communication and Emotional Connections

Brand Communication and Emotional Connections 880 461 Nathaniel Seevers

Pepsi means something different to me than it does to you. I may love it. You may hate it. It may have nothing to do with taste. I may not even drink soda but still love Pepsi the brand. Pepsi can’t control that. They never will be able to. That’s ok.

What brands can control is their efforts to build emotional connections.

It’s the same reason why my wife thought I was somewhat cool and loveable and someone else thought I was a clumsy geek of a mess and said, “pass.” We can never truly control the reaction and perception of others but we can control the vibe we’re putting out and how we communicate our intentions. With brands, like with humans, a little self-awareness can go a long way.

Despite the accessibility to information buying decisions are still made primarily based on emotion. Social media has only amplified that. When we see stats like, 71% of consumers are more likely to purchase based on social media referrals it’s easy to see the logic behind that. However, we as consumers seek even a small portion of logic in order to feed a larger feeling of comfort and affirmation about the purchase about to be made. It makes it ok to buy.

When it comes down to side by side choice, often times people can’t really pinpoint the reason for preferring one brand over another. It’s the emotional connection that wins out over price. Generational demographics matter not because of age and technology skills but more because of familiarity. It’s science. Processing fluency relates to the way information and memory is accessed. When fluent processing is attributed to the past it can create feelings of familiarity. “Processing fluency may even be the foundation for intuition,” the sort of “gut feeling” that can often override factual decision making.

So when building a brand adept at creating emotional connections consider:

  • Positioning your message based on what you want the customer to feel versus telling them your product or service is so good they’d be crazy not to buy it.
  • Leading with your brand values instead of a rebuttal to the competitor landscape.
  • Focused listening. Why stop at creating a realistic customer persona when you can survey the actual customer base?

Which brands do you feel are best at building emotional connections? Let us know in the comments.

 Photo credit: Lecates via Creative Commons

© 2021 Shout Out Studio, LLC