We just took over a client’s first website that was a fiasco. The site was done in WordPress but everything, I mean everything, including all of the copy, was put into the site with images. That means, from the viewpoint of search engines, there was literally no searchable content on the site. In addition, the site had no web analytics, search engines were blocked in WordPress, there was no sitemap, etc., etc.
Unfortunately, this is not the first time we’ve seen this. We’ve been involved in several projects where a client’s initial site was poorly executed with many of the essential basics overlooked or just flat left out. It makes me nuts!
People pay good money, which is a start-up is precious, and end up with a website that sucks. How does this happen?
Usually, it’s the client’s first-ever effort at creating a website, which means they are not yet educated buyers of these services. This is not a shot at anyone, it’s just a fact. Imagine if someone asked you to buy a 747 for the first time. You’ve never done it before so you don’t know what you don’t know. Some people describe this state as unconsciously incompetent. How can you possibly make a good buying decision without someone helping you who knows the process? read more