Saying thanks is one of the best ways to reward those you’ve rolled up your sleeves with and worked side-by-side all year long. But selecting that perfect way to give thanks can sometimes be challenging. The truth is that it doesn’t have to be that complicated, just heartfelt and sincere. Here are some ideas from the Shout Out team on how to say thanks to your clients:
This time of year can be tough. Don’t get me wrong, there are a lot of great things about the holidays too but sometimes the pressure of shopping for the perfect gift can be daunting and that’s just for friends and family. What about the people and companies who make it possible for you to do what it is that you do? Well, the first thing is to stop thinking of it as a traditional gift. A great thanks doesn’t have to come in a box with a bow on it. Here are a couple things I think can say thanks to your clients in a big way:
Give them some social media love – If you are like us, you geek out when people talk positively about you. We love getting some love. We love a little boost of traffic to our site. I think your clients might like the same.
Give something meaningful – While we appreciate the notion when we all get a $25 gift card to Olive Garden, we often look at that money and see all the good things that could come from it. We would much rather see that money do some good for someone who really needs it. Find a charity, donate what you would have spent on gifts, and do some good on behalf of others.
Giving a gift to someone during the holiday season is a chance to show your appreciation for them and everything they’ve done for you. Seeing them light up as they unwrap the present and realize what it is you’ve given them is as rewarding as it gets. But, it isn’t the only way to reach out to show someone your appreciation. A personalized card shows that you have enjoyed working with your clients, and the extra effort will go a long way. Cards are great because they present an opportunity to communicate with your clients on a personal level, without emptying your wallet. Whether the note is handwritten or printed, the content of the card is what matters most. Even a personalized e-card is a good way to spread some holiday cheer while showing the client that you enjoy doing business with them.
As my big-hearted colleagues have alluded to in this post, it’s the type of thanks that gets you thinking outside the (gift) box that’s worth more than anything with a price tag. Time and sincerity go a long way.
Pick up the phone, call your clients and actually say thanks. Sincerely.
“Hey Bob, just wanted to call and say we really appreciate your business and the relationship we have with you and your team. Glad we had the chance to work with you this year. You and the family have a great holiday.”
Maybe schedule a lunch with your clients to say thanks. The important thing is, this is not the time to start talking about all the ways you’d like to extend the business and get more of their money. Save that for another conversation.
If just saying thanks doesn’t feel like enough, give time. Maybe you can volunteer at a client’s charity event or if applicable, donate X amount of your company’s time or a service to help a business that belongs to your client’s friend.
I’m a big supporter of thinking out-of-the-box when it comes to saying thanks. It’s the little extra creativity that shows your clients just how much you care. Use your skills whatever they may be and put some elbow grease into it. Make a video from all your staff about what you love about working with your client. No script writing or serious production required here, just use what tools you have at your access and make it sincere. Heck, it could even be a 15-second Instagram video.
Saying thanks is probably something we could all stand to do a little more and it’s often this time of year that we think to do it, but saying thanks should be something that happens all year long.
From the moment you first meet with your client, it becomes a relationship between your business and theirs. We typically celebrate giving thanks during holidays by showing our friends and family some love through presents, cards, and embarrassing posts on Facebook walls from your grandma. Yet, in the professional world, companies have to find ways to take it one step further. Another great way to say thanks to clients at the end of a great year is to give them a shout out on your website for all the hard work you two have done together. Whether it’s a shout out on the sidebar of your site, or a full blog post dedicated to a particular client – giving thanks on your site is a great way for your viewer to also see the potential in the people you work with as well as what your company has to offer. Plus it makes you look less Scrooge-like… bah humbug!
Photo Credit: arminho-paper