WordPress + WooCommerce: What does it mean?!

If you run a WordPress site, and you use it to sell stuff, there is a pretty good chance you’ve opted for WooCommerce as your e-commerce solution. With over 7.5 million downloads, 600,000 using the paid version, you aren’t the only one who made the same match. According to WooThemes (the parent company of WooCommerce), WooCommerce powers over […]

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wanelo

Why Wanelo?

It’s a question that has been on my mind for quite some time now. For those that aren’t familiar, Wanelo, is a social platform that brings together stores, product and people all in one place. The platform whose name stands for “Want, Need, Love” launched in 2010 by web designer Deena Varshavskaya. We know that […]

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There’s Zappos and Then There’s Everyone Else

Updated: 1:15 pm 4/24/14 I've just had an interesting customer service experience to share and hopefully learn from. I bought a Jot Script stylus to use with my iPad a few weeks ago and last week it exploded in my hand, not literally, but it certainly fell apart. I reached out to Adonit via Twitter and asked for [...] Read More
Switchboard Operators

Online Customer Service

Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to […]

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Building a Successful eCommerce Site – Part 3

In parts one and two of Building a Successful eCommerce site we talked about location and design, respectively. Those two aspects of eCommerce sites and brick and mortar stores are fundamental to success throughout the life of the business, but even if both those aspects are stellar the business may not succeed long enough to […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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Creating Effective Calls-to-Action

Whether you’re running on online store or not odds are you would like visitors to your website to take some sort of action once they get there. Could be as straight forward as clicking buy now or add to cart, or maybe filling out a contact us form, maybe registering for a newsletter, or downloading […]

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