It’s a question that has been on my mind for quite some time now. For those that aren’t familiar, Wanelo, is a social platform that brings together stores, product and people all in one place. The platform whose name stands for “Want, Need, Love” launched in 2010 by web designer Deena Varshavskaya.
We know that social commerce is definitely catching on, but Wanelo has always seemed like an anomaly to me. I was an early adopter and joined in 2010 then quickly returned to my more comfortable and preferred playground on Pinterest (which many compare it to). However, this could be one for the ages. I’ve heard from my younger counterparts and read the reports that it popular with the millennial consumer.
So with 11 million users, I thought it could be time to check back in. I haven’t been too far though, with my mobile app still installed and observantly paying attention to big brands like Nordstrom, West Elm, and Sephora who collab with the emerging social site.
How does it work?
Wanelo works like a direct to buy resource. Skip the hunt through blogs and unrelated resources to find the product you’re looking for, this resource allows you to directly buy from your favorite finds in your feed. You don’t complete the transaction on the site, but it connects consumers with the eCommerce site where they can buy the product. Wanelo then pockets a portion of each sale. Instead of grouping items on boards like “Collegiate Gear” like you’d find on Pinterest, the items are sorted by price point. The site also shows what’s trending and allows you to save your items on your wish list or as a gift, also while telling you the popularity of collective site “saves” for that item.
If you’re looking to capture the attention of younger consumers and provide the most direct access to your product (ease and convenience), it could be a platform to consider. Don’t forget many millennial consumers are frugal with their spending, so the shop by price point is an appealing feature.
Nordstrom recognized the potential: “We noticed mid-last-year that there was lots of inbound traffic coming from Wanelo, so we quickly jumped in to create an account,” said Bryan Galipeau, director of social media at Nordstrom. “Within five months, we had a million followers, the fastest growth of any of our social media accounts.”
Not yet convinced? Consider these facts as to why you might “Want, Need, Love” to have Wanelo in your online strategy plan:
- Over 7 million products are saved 8 million times a day
- Wanelo users spend an average of 50 minutes per day on the site
- Products from over 300,000 stores, including major retailers to small independent shops
Earlier this year, Wanelo’s Creator and CEO, Deena Varshavskaya was named to Fast Company’s 2014 Most Creative People list. Keep an eye out for the commerce platform, I think it’s got huge potential to evolve.
Photo credit: Wanelo