Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

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Utilizing User-Generated Content in Your Content Strategy 880 461 Gretchen Ardizzone

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by…

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Marketing Equals Engagement 880 461 Marsh Williams

Marketing Equals Engagement

We’ve been on an internal campaign lately to think less about marketing and more about engagement. After all, you cannot create a customer/client/friend/whatever until you engage them in some way. The phrase we’ve been kicking…

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Digital Marketing Terms Defined 880 461 Shout Out Studio

Digital Marketing Terms Defined

If you’re new to digital marketing, you may find yourself in a world full of unfamiliar acronyms and jargon. It can seem intimidating, confusing, and even exclusionary. But, most of the time it’s a way…

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Building a Successful eCommerce Site – Part 2 776 415 Shout Out Studio

Building a Successful eCommerce Site – Part 2

In part one of building a successful eCommerce site, we talked about how the location of a brick and mortar store is the equivalent of the search engine results for an eCommerce site. The gist…

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Biggest Marketing Mistakes 880 461 Shout Out Studio

Biggest Marketing Mistakes

Marketers have the great responsibility (and sometimes burden) of coming up with creative, attention-grabbing campaigns, communications, advertisements, and more, and every once in a while there’s a marketing initiative that makes us ask, “What were…

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Pinterest for Your Business 842 452 Gretchen Ardizzone

Pinterest for Your Business

There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest…

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Tools For Content Curation 880 461 Shout Out Studio

Tools For Content Curation

In order to have significance in the online world, you have to post relevant and timely content that means something to you and your audience. However, the process of finding great content to share, as…

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Why is blogging important
Why is blogging important? 776 415 Marsh Williams

Why is blogging important?

One of the questions we get asked most often is “Why is blogging important?” Here’s our experience… Our culture at Shout Out Studio is fairly open. As a result, one of the things we love to do is…

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Building a Successful eCommerce Site – Part 1 776 415 Shout Out Studio

Building a Successful eCommerce Site – Part 1

Some people believe that having a successful eCommerce site for their business is as easy as putting it on the internet and flipping the switch. “If you build it, they will come”, right? No. The…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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