Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

Tools
Top 5 Small Business Marketing Tools 1920 700 Shout Out Studio

Top 5 Small Business Marketing Tools

We have a running joke here at Shout Out that EVERY time we have a meeting somebody suggests a new internet tool that I haven’t heard about yet. There are so many tools out there…

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Unicorn
Brands We Wish Were Real 1920 700 Shout Out Studio

Brands We Wish Were Real

Good brands create advocates. Fans so passionate they take it upon themselves to spread the brand message and share their joy. That is what good marketing is all about. Creating brand advocates. We often talk…

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Content Marketing
Content Marketing Matters of the Moment 880 461 Gretchen Ardizzone

Content Marketing Matters of the Moment

When you spend your days working as a marketing consultant and content creator, you can only imagine the number of articles, tweets, blog posts, white papers, newsletters, email communications… (need I go on) read on…

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HorrorStory 1
Digital Marketing Horror Story 1920 700 Gretchen Ardizzone

Digital Marketing Horror Story

Cue the blood-curdling scream… It’s that time of year when the weather changes and we all prepare for the usual Halloween activities like trick-or-treating, pumpkin carving, horror flicks, hayrides and haunted houses. Given the seasonal…

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Hands typing
How to Deliver a More Concise Online Message 880 461 Nathaniel Seevers

How to Deliver a More Concise Online Message

Let’s get to the point. Editing in writing and design is often the most critical step. In this age of instant information, instant access, instant gratification, here today gone yesterday attention span, it’s important to…

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Movies
Movie Quotes to Market By 1920 700 Gretchen Ardizzone

Movie Quotes to Market By

We all love movies, but what we love even more are those memorable one-liners that you hear repeated time and time again. Earlier this week as we were reciting some of the favorites (of course…

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Admirable Brand Marketing
Admirable Brand Marketing 880 461 Gretchen Ardizzone

Admirable Brand Marketing

We spend a lot of our time helping brands increase their marketing effectiveness, but yesterday we sat back and took a moment to appreciate those who are doing it right. Here are a few brands,…

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Money
Marketing Your Value 880 461 Shout Out Studio

Marketing Your Value

“Strive not to be a success, but rather to be of value.” – Einstein The technical term of value is the benefits a customer receives from buying your good or service. Here’s the hard part,…

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SocialMediaMissteps
Social Media Missteps 880 461 Gretchen Ardizzone

Social Media Missteps

Twitter, Facebook, LinkedIn, Instagram, Google+, Pinterest, YouTube, yeah, you’re there but are you following a social media strategy for your brand’s communication approach? If not, you’re likely to fall into one of the pitfalls we…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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