Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

Finding Your Company Voice
Finding Your Company Voice 842 452 Shout Out Studio

Finding Your Company Voice

Is It Hanks? If you had to choose a public figure or celebrity who most represented the company you work for, who would it be? The team at Shout Out Studio once asked themselves this…

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ViralVideo 1
Viral Videos Stuck in Our Heads 1920 700 Nathaniel Seevers

Viral Videos Stuck in Our Heads

Admittedly our internal marketing meetings can sometimes take, we’ll call them, creative detours. The most recent creative detour led to a conversation on viral videos, our guilty pleasure love of cat montages and someone’s concerning…

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picture of lego man screaming
Fear Driven Business Scares Me 880 461 Nathaniel Seevers

Fear Driven Business Scares Me

Business can be rough these days. The pressure is on to keep up with the demands and changing ideas of consumers – who seem to be spending less and less. Or maybe they’re just spending…

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CreativeBriefs
Show Them Your Creative Briefs 1920 700 Nathaniel Seevers

Show Them Your Creative Briefs

You don’t have to be a big-time ad agency or even run a traditional “creative” business to benefit from a creative brief. Maybe you’ve hired an outside team to help you design and build a…

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Dashboard
Test Driving the New Google Databoard 1920 700 Nathaniel Seevers

Test Driving the New Google Databoard

The internet has blessed us with many things. New ways to communicate across distances. The ability to tour a city or building on the other side of the world. Opportunities for new business ventures, avenues…

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GoogleAnalytics
Google Analytics Made Easier 1920 700 Marsh Williams

Google Analytics Made Easier

For those of you who know the power of the Google Analytics dashboard, you can skip to the next paragraph. For the rest of you, Google Analytics has the ability to create customized dashboards which…

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Image of a tape-measure for Review of Twitter Analytics
If you aren’t measuring you’re wasting your time…Twitter Analytics 880 461 Marsh Williams

If you aren’t measuring you’re wasting your time…Twitter Analytics

Let’s start with a brief bit of context. I hated statistics in college. I did everything possible to avoid it as a subject area and it bored the hell out of me. Skip forward a…

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Image of iMac desktop for "Building Your First Website"
If Your First Website Sucks, it’s Probably Not Your Fault 880 461 Marsh Williams

If Your First Website Sucks, it’s Probably Not Your Fault

We just took over a client’s first website that was a fiasco. The site was done in WordPress but everything, I mean everything, including all of the copy, was put into the site with images.…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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