Digital marketing done right has the potential to provide a great return on investment to help build your audience online and increase customer engagement. Maybe your digital marketing is performing the way you think it should or maybe you know there’s a better way to do what you’re doing, but just not sure how to do it. Regardless, there’s always room for improvement (for us too), and we’ve identified some ways that you can enhance your digital marketing efforts in 2014.
Want to immediately improve your marketing in 2014? Tighten up your mobile presence. 50% of people use mobile as their primary Internet resource. Imagine that. If half of your market is using mobile as their only means to access the Internet and your site isn’t built to engage and convert on smartphones and tablets…
Oh, and there are plenty more compelling mobile stats where that came from. Check out more here from Digital Buzz.
Though we recommend responsive sites as the way to go, you don’t have to blow up your current site to prepare for mobile. If you already have great content and user-friendly navigation on your desktop version consider tools like bMobilzed to adapt your site to a mobile-friendly version. There’s no reason to make it difficult for people to connect with you online.
It’s a new year, and with that comes new trends. Content marketing is on the rise, and knowing what content to post to which social media outlet allows companies to communicate directly with their target audience, as well as other businesses. By now, a vast majority of companies use social media giants such as LinkedIn, Facebook, Twitter, and Google+ to post their content and broaden their outreach.
2014 will present more opportunities to use a wider range of social media sites for marketing purposes. Smaller platforms such as Instagram, Pinterest, Vine and even Snapchat provide companies with a way to show, not just tell. When used correctly, these smaller platforms can really elevate your online and mobile presence and keep your brand a step ahead of competitors.
One of the ways you can enhance your digital marketing this year starts with first making an assessment of what you’re currently doing—what are your strengths and weaknesses, and where are the opportunities. After you’ve identified those, it’s important to compare against the goals you have set to achieve this year. By doing this you may realize a potential gap in your ability to reach these goals. I’ve worked for companies in the past that have clearly defined what they want to achieve online, but the reality is that department didn’t have the manpower or expertise to reach these goals. That’s ok. One option is working with an outside resource to fulfill the needs to accomplish your goals. Yeah, that may seem like a plug for our services, but it’s really not. This is simply is why companies like Shout Out exist. To serve as a digital marketing partner or an extension of your existing team. Teams like ours can help you plan and execute individual initiatives, or serve as a team of experts to implement an entire digital marketing strategy.
Learn the difference between sales and marketing. So many firms use sales and marketing as interchangeable words when it comes to sending out messages that will hopefully generate new business, but they are very different and your expectations should be set accordingly.
Marketing is about establishing your organization within the target audience. It is about giving them a sense of your organization and establishing “pre-sales” knowledge. In this sense ,marketing takes time and has to be done with the regularity of a drumbeat. Marketing efforts take months or years and should have expectations set accordingly.
Plan a marketing calendar, even if you only try one avenue such as blogging, or social media, just pick one area and learn to use it effectively in 2014. You will be surprised by what you find at the bend of a year.
One way to enhance your digital marketing efforts in 2014 is to focus on and enhance who you are as a company. Examine the digital marketing work you do and with that – the work you want to do more of in the New Year. One way to do this in an efficient way is to follow your measurements and metrics. By pulling data from various aspects of your digital marketing you can analyze and enhance the parts that you want to do more of. If you haven’t done so already, give Google Analytics a try!
Photo Credit: wenzday01
We have a running joke here at Shout Out that EVERY time we have a meeting somebody suggests a new internet tool that I haven’t heard about yet. There are so many tools out there that it will make your head spin. For instance, the following list of marketing tools can hardly even be considered the tip of the iceberg. *Note please scroll through to the end for the Top 5
For social media there is:
For Website Analysis there is:
*Click through to see more tools and the top 5.
For those of you who know the power of the Google Analytics dashboard, you can skip to the next paragraph. For the rest of you, Google Analytics has the ability to create customized dashboards which provide a fast detailed look at any set of data you want. While it can be a bit “wonky” to create them they are well worth the effort if you’re trying to get a quick look at any subset of information and invaluable in understanding your audience.
Or if you don’t want to create your own, there are places on the webernet that you can also find pre-packaged dashboards which can be directly imported to your GA.
We have found a few of these to be especially effective and use them frequently…
Site Performance – Go get it
This is a great option for showing how your site is actually performing from a time-to-load standpoint. It also shows metrics for performance in each browser.
Click the image to enlarge. read more
Back in September 2012, the team at Shout Out Studio schemed up a website for ourselves.
During the planning meeting, we threw out an idea that a load of content marketers probably dream of: “What if our site was first and foremost a space to share content?”
Rather than have a “typical marketing firm website,” we’d focus on making our website a go-to resource for our clients (and probably our competition too).
For this reason, our original homepage looked more like an online magazine than a business’ website:
Once that site had launched, we asked a lot of folks to give us feedback. One thing we heard was “It is kinda hard to find out more about your company.” This is exactly what we expected and – to be honest – what we wanted. We wanted the resources to shine and our company to be along for the ride. So we pushed forward… read more