A more reasonable statement would be that when conceived and created properly a really good tagline reinforces your brand’s message and helps connect an idea with your audience. Not having a tagline won’t sink your company. But why pass up the opportunity to communicate with the market? read more
https://www.shoutoutstudio.com/wp-content/uploads/2013/04/tagline_postheader.jpg 1920 703 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=gThe jury is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start.