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  • Review & Reputation Management
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  • Email Marketing
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The Link Between Online Reviews and Local Search

For most companies, it’s not so much a question of if managing your brand’s online reputation is important; it’s more a question of “where does online reputation management fall on my list of priorities?” It’s a fair question. To which the answer is, while there are many facets to reputation management, the best place to start is…

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Why Sales is No Longer About Selling

My wife and I leased a new car recently. Pre-COVID. We don’t change cars often, but it was time. We settled on a budget-friendly, Ohio winter-friendly, grown-up, anti-college-car car. This was the first time at a dealership in a while. For some reason, I guess I expected the approach had changed since so many other…

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Mass Market Emails: Why You’re Doing It Wrong

E Blasted. 306.4 billion emails are sent and received daily as of this year (2020).6 Don’t worry; we’ll give you a minute.  Because if you haven’t heard that statistic before, it’s likely to floor you. Three years ago, 74% of consumers were already overwhelmed by “Email Overload,” according to a study released by Edison Software.2…

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Creating effective social media
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Getting Beyond Meh…

Creating a social media post is really easy, creating an effective social media post that actually accomplishes something is not. What are you doing? This is the question I have started asking myself with every post created for our company or our clients. This gives fundamental guidance, and it’s helping. I also think of a…

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Tips and Tools for Virtual Work

It’s a brand new world and for the first time many are finding themselves working in a comfortable, but unfamiliar space; at home. While we have been fortunate enough to experience this before we also realize it is new to many so we’ve put together some of our top tips for being productive while operating…

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