Analytics Marketing Strategies
Understanding analytics marketing these days seems to require the Wizard of Oz. A group of uniquely important characters, related in more ways than they realize – all with individual goals that turn out to be on the same ultimate path. They all rely on each other to get where they’re going. They all have a role to play.
A big role in marketing is played by analytics. When asking questions about your efforts like, “what are the goals? why? what is our baseline and what does success look like?”, it’s important to have data to measure against.
A great post was released from MarketingProfs outlining six solid tips for creating an analytics-driven marketing culture. The content is not only something for marketing teams to think about but business owners can gain insight on ways to evaluate current and upcoming efforts or even their current marketing partners.
Photo credit: Bruno Brunan