What Small Business Can Learn from Big Brands in Digital Marketing

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Grant Smith & Kristian Jennes With the release […]

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Marketing vs. Digital Marketing

Marketing vs. Digital Marketing

A few weeks ago one of our clients asked us to comment on why they had not been able to cross the marketing/digital marketing divide on their own. Certainly a provocative question and one that really required some thought on our part. This particular client has a very productive marketing department delivering traditional marketing activity: conferences, […]

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Knowing versus Believing

Our job as marketers, communicators, brand builders isn’t so much helping people to understand as it is helping people to believe. Facts are good. They can be tough to digest at times, but all in all facts help us to make informed decisions. Facts are the basis for logic and reasoning. They are things we […]

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Goodbye to Google

Over the holidays I had a chance to catch up with an old friend whom I’ve not seen in months. He is fairly highly placed in the technology sector and of course we wound up talking “geek” ad nauseum. One of the things we discussed was his take on Google. Here is what I got. […]

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Keep Organized With These Small Business Marketing Extensions

Marketing for a small business can get hectic, time-consuming, and unorganized. Between the hundreds of accounts, sites, and content resources used everyday, it is easy to get overwhelmed. Luckily there are plenty of browser extensions that can be added to your web browser to help keep your efforts clutter-free. Here are some great extensions that the Shout […]

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Click Bait

Cut The Crap With Click-Bait

Let’s all face it – Facebook isn’t what it once was. We are flooded with ad’s, promoted posts, and articles for companies we’ve never heard of. It’s a headache and a daily struggle to dodge these to get to the juicy stuff. The other day I was scrolling through Facebook when I noticed a little […]

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AdWords Certification Tips

Recently I had the pleasure of going through Google’s certification process for AdWords. I passed. However, it wasn’t the easiest thing in the world to do. It’s not that the material is hard to grasp or that the test itself is difficult. No, the main problem I found with the AdWords certification process is sifting […]

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How To Be A Better Business Blogger

In previous posts we’ve broken down the anatomy of an effective blog post and established why blogging matters for business, but how can YOU be a better business blogger? Here are a few best practices you might try: Collaborate With The Team There’s no “I” in team right? Well, there’s no “I” in blog either. […]

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Real-Time Marketing

Last week our team participated in HubSpot’s one-hour live blogging challenge. While I typically prefer to plan, there was something exciting about how spontaneous it felt to participate in a real-time blog challenge. It forced us to be creative in the moment, use quick thinking, and utilize great time management skills. It is also inline […]

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Content That Adds Real Value

As marketers and bloggers we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has past. And lately we just feel like the same crap is being circulated […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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