In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. I’ve seen impressive websites for companies as big as they get, and great websites for as small as they come, such as landscaping and photography. Big or small – here are 5 solid reasons why you should get a website in 2015:
One of the most important aspects your company can provide to its consumers is being available at all times – websites do that since the Internet is 24 hours a day. Not all people are active, or interested in your business from 9am-5pm. Your competitors are online. Your audience is online. You need to be there too. Simple ways to connect, such as a contact form for people to fill out can be the difference between you and your competitors.
Your appearance can say a million words. Personally, I value a company that has a visually appealing website. When I see they have put effort into making their website look great, my attention is captured. Actually, more often than not, I remember them and value them over their competitors.
A website can be an excellent tool for your company to prove you have knowledge of your product or service. According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs. Also, InsideView states B2B marketers who use blogs generate 67% more leads than those that do not. These statistics clearly show that having a blog can be beneficial to you and your company, and a great place to share your expertise.
Although I hate to bring sales into this, it’s true – having a website can be the key to more sales, especially if you have a great product or service. Even if you don’t want or have the need for eCommerce on your site, simple things such as an email list or newsletter sign up can lead to a potential sale.
Having a website can validate what you do and help to prove who you are to potential clients and partners (B2B or B2C). If you haven’t had the opportunity to meet with a potential client, partner or customer this can be your chance to create a visual representation of who your company is and helps boost your brand within a matter of seconds.
For all these reasons and more, it’s time to look into creating a website for your company. Your audience is out there, use this simple tool to connect with them, impress them, show them your expertise, help increase sales, and build your credibility.