While we may be in the business of digital marketing, we still believe in marketing methods offline. Combining a strong digital marketing strategy with your offline marketing efforts is the best way to have a cohesive strategy in obtaining new customers and communicating with existing ones. Here are a few of our favorite offline marketing tactics.
A great way to market your brand and build your image is through networking. Online networking has so many platforms to choose from, giving you a variety of ways to connect and engage with customers. But when it comes to offline marketing, it is entirely up to you and your team. That being said, there are still plenty of chances for you to attract the same types of potential clients as you could online. Attending trade shows, industry events, and other gatherings present opportunities where you can hand out business cards, have conversations, and build relationships that will benefit your company.
It may seem old-fashioned, but a person-to-person interaction is still a very valuable way to build your business. You get to represent your brand and make a good impression first-hand. Another upside is you can be selective with who you reach out to, and only spend your time with the potential customers that you would want to work with.
While saying thank you may be more of a courteous business principal than a marketing tactic, the two words hold great power in showing your customers your appreciation. And when delivered personally the message is even more profound.
I recently became a new pet parent, and found myself in need of all the essentials to care of my new member of the family. I brought my dog, Gizmo, with me on the trip to the local pet retailer to acquire the necessary items. The staff was extremely helpful recommending the appropriate items while also doting on my adorable pup.
A week later I received a card in the mail from the retailer saying thank you and congratulations on the new addition to the family. Each store associate personally signed the card and had a genuine message about how great it was to meet Gizmo. Even the associates who weren’t there that day signed saying they couldn’t wait to meet him. It was such an unexpected surprise. Their service alone was enough to leave me a satisfied customer, but the card in the mail was such a delight…marketing at its best!
One of the best things to do for yourself or your company in the marketing field is to unplug. Remove yourself from the computer and be in the moment. Reach out to shake a hand instead of send and emails. One of the most refreshing marketing tactics I’ve seen lately are the ones that are taken offline and stepping out from behind the keyboard. Whatever happened to that tactic? Honestly, we need it back.
Photo Credit: Truthout.org