Twitter is something special. We all know that now. There are many elements that contribute to its uniqueness and influential status. Twitter helps connect people and movements, it eases the spread of radical ideas, and it creates a forum for the world to debate on. But one of the core ideas of Twitter is what gives it relevancy in today’s overly indulgent world; it’s tricky and thought-provoking 140 character limit. The character limit forces everyone to think about what they are saying and how they are saying it. It makes everyone pause to determine if what they are saying truly gets to the heart of the message they are trying to convey.
At Shout Out we often ask ourselves how we can help people and their businesses. That conversation almost always leads us to think about what great marketing really is, and more often than not, it gets a little long-winded. Today we thought we would take a moment to think about what we really think great marketing is, and then say it with gusto à la Twitter style.
“Great marketing is storytelling with confidence. It’s real, engaging and ever-changing.”
“Great marketing is creating passion, emotion, a deep sense of loyalty, and a tremendous desire to share and spread those feelings.”
“Great marketing is having pride in what your company can do, with the confidence and knowledge to do it.”
“Great marketing is listening and understanding before speaking. It’s a two-way street. It’s dialogue.”
“Great marketing is getting the person you are “speaking with” to want more. Always give them just enough to make the decision to want more.”