The ever changing landscape of business today is full of opportunity, risk, and the constant need to stand out in the crowd. Whether it’s a small business or a large corporation, the goal is the same: stay innovative and unique. This doesn’t only apply to products and services but also to problem solving techniques, new ways to increase productivity, and creating experiences that are fresh for both clients and employees. A company that is desirable to work for will result in a company that is desirable to work with. So how are companies staying innovative? By promoting creativity.
Creativity can be hard to sustain on a daily basis, but a good place to start is the environment where employees will be working every day. Looking at the offices of successful and creative companies, there are things they do that break the mold of a standard office building. The first thing you will notice is how open they are. While you may see desks with individual work spaces adorned by personal pictures and objects, the rows and rows of grey cubicles are nowhere to be found. Having open work areas promote communication, interaction and community which all lead to a more productive and social workforce. Fluorescent lit rooms used for one specific purpose are also not very conducive to a creative environment. Instead, there is a move towards open offices with a lot of natural light, color, and space.
An office is a reflection of the company and people who work in it. It is a reflection of the brand, culture, and work produced by the company. Having examples of work, indicators of a companies values, and items that reflect the brand are great ways to make the office more than just a place to clock in at the beginning of the day. Innovative companies are moving towards office-zones: spaces with different intentions. An area of movable and comfortable furniture promotes co-workers to work together, solve problems, and discuss ideas freely. Areas to write and doodle are also common in these areas. Whiteboards where people can ask questions, draw ideas and provide insight are all great ways to promote productivity and creativity. Other “zones” designated for employees to work in a quiet area without interruption are also great for individuals to get away from the more social parts of the office. While collaboration and conversation are great for inspiration, a place to focus on an idea is also necessary for it to come to fruition. The idea is to create an environment that creates a community of people who enjoy where they are, the people they are with, and what they do.
Aside from forming inspiring and inviting offices, companies are also providing employees with opportunities to grow and explore new ideas. These opportunities go beyond an occasional work trip, and occur much more frequently. Another reason they work is employees get paid while taking part in these activities. Here are three companies who have different approaches when it comes to allocating time to experiment.
3M has been creating products we use on a daily basis since 1902, and now produces more than 55,000 products. Innovation has been key to their success and is the reason they have been able to continue to grow for over a hundred years. One of their ideas has been adopted by many tech companies today, including Google. 3M allows for employees to spend %15 of their time to create, experiment, and pursue their own ideas. This paid free-time has led to products that they still make today, including the Post-It Note. They feel it is well worth it to give employees this paid opportunity to pursue ideas, as it has led to thousands of patents and ideas from which the company has greatly benefited. The key to this free-time is to be supportive and open to new ideas.
Foursquare and their “Friday Afternoon Art Hour.” As it suggests, every friday at 5 p.m. a group of Foursquare employees gather for an hour. Each week someone purposes a new exercise, problem to solve, or a goal for the individuals to work on. They each spend a few minutes brainstorming, after which they draw their final solution. While the activities aren’t necessarily related to ways to improve Foursquare, they are a way to stretch the imagination and problem solve in a stress free environment. Besides, everyone is a little fried by the end of the week, and this gives them a chance to shake off responsibility and think outside of the box.
It’d be near impossible to talk about innovative companies without bringing up Google at least once, for a variety of reasons. A company that started as a search engine has become one of the most innovative corporations in the world with recent releases such as Google Glass, Google Fiber and autonomous cars. One way they promote thinking outside of the box is a space that is accessible to all departments of the company, from legal to design. It’s called The Garage, and its sole purpose is to promote creativity. The name is an ode to Google’s roots, and the culture of silicon valley where start-ups are born in the garages of the next-big-thing’s home. The Garage’s main purpose is collaborative creativity and boasts everything from laser cutters to 3D printers so employees are able to create anything they think up. By making sure the space is flexible, accessible, and open to everyone, Google gives everyone a chance to contribute. In a sense it is an adult’s playground where teamwork leads to productivity.
While creativity and innovation can’t be taught, they can be given the chance to flourish. By creating an office with an environment that promotes free thinking, productivity and community, companies can be sure they have employees who want the company to grow. Secondly, companies who provide employees with the opportunity to grow as individuals will lead to creative thought, new ideas, and progress. The final part to ensuring innovation is by being open to new ideas and different ways of thinking as a whole. The ability to step back and approach ideas from a different angle will give a company the upper-hand on it’s competitors. Companies full of passion and creativity will be the companies with the brightest future.
Photo Credit: Marcin Wichary
Did you know that Columbus, Ohio is within 500 miles of 50% of the United States population? We are within a 5-hour drive of many major cities such as Chicago, Indianapolis, Cincinnati, Detroit, Cleveland, Pittsburgh, and several others. As a result, we travel a lot for business via car.
Day trips to see clients could be costly, not monetarily but productivity wise. To have as many as 4 of 7 employees to be out of our work environment for 6 hours of travel time could set us back big time on other projects if we let it. We have done this enough times to know how to avoid losing half a day to travel. Here are our tips to stay productive during a business road trip:
Have a Project Meeting
Often we use the first bit of time in the car to catch everyone up on all projects that are going on with other clients. It’s a great time to update people who may not be working on the same project as you, as well as plan for the upcoming week with people who do work on the same project.
Turn on Your Hot Spot
Having wifi on the road can be tricky and it doesn’t always work, but when it does it is a life saver for productivity. The back seat of a car isn’t a great desk, but with a laptop and wifi you can still get a ton done such as replying to e-mails, writing blog articles, and working on various company projects online.
Unfortunately I get sick as a dog when I try to look at a screen and read something in a moving car, so I usually divert to this tactic. I find that some of our best ideas come when the team is brainstorming in the car. We brainstorm copy, project strategies, blog ideas, and anywhere else our mind takes us. Where this would be digressing from any other regular meeting, we embrace it in the car and get fantastic results.
Schedule Conference Calls
We often schedule our conference calls with other clients so they line up with our travel time. It is a great way for everyone to be able to jump on a call and talk through whatever project needs addressed. No screens, reading, or internet connection required so even the driver can participate.
Stop for Lunch
The few times that we have tried to do a trip and skip lunch have not been great. As pressed as you are for time, make sure you stop for lunch. It gives everyone a chance to decompress and refuel. If you don’t, everyone in the car is going to lose energy and ALL productivity for the day will be lost no matter what.
I’ll admit there are times when I dread a company car trip, not for lack of good company, but for lack of productivity. But now that we’re no strangers to the client visit day trip, we have really dialed in how to stay productive. Remember you will probably never be as productive as you are from your regular work environment, but you can still get stuff done. Oh and if you have the chance, make sure you stop at the Warm Glow Candle Outlet. Best bathrooms on I-70.
June is here and everyone is getting that summer itch. It’s the one where people would rather be out and about instead of in the office. It’s the same one that has everyone dreaming of that vacation to The Outer Banks they have coming up.
So, you have a pile of things you have to get done before you can get to the summer fun. What do you do? (I promise I’m not leading you to a cheesy infomercial)
Make a Summer Company Bucket List! For not only fun things but ridiculously productive things as well.
Yes, you can do both. When everyone else is taking half days to hit the beach or golf course get creative with your productivity.
What are some things that you’ve wanted to do but keep putting off? DO THOSE THINGS. Schedule time to do it this summer. It doesn’t have to be something you are dreading to do, but if it is, make it into something fun by adding a change of scenery. Find a great coffee shop, restaurant or pub with a patio for instance. read more
Anyone who stalks Shout Out Studio on Twitter or Facebook quickly understands that we work from coffee shops on a very, very regular basis. We meet at a coffee shop a few times a week. When we’re not working together at a coffee shop, there is usually one of our team members working individually with a coffee by our side.
Luckily we work out of Columbus, OH. Recently Columbus has received lots of love for our expanding coffee shop scene.
Coffee shops aren’t just about cool spaces and tasty grinds, it’s also about being productive. In that spirit, here are keys to helping you get work done while sipping that macchiato.
Nothing Beats a Good To-Do List
Personally I write down two or three of the most important thing I need to accomplish before read more