Social Media Help From Your Friends

Launching a new brand on social media is difficult. It takes time to build your audience, find your voice, and win the attention of your target market. But what if you could speed that up a little bit? How you ask? Just ask your friends. Your friends, whether they are personal or professional, probably have […]

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Biggest Marketing Mistakes

Marketers have the great responsibility (and sometimes burden) of coming up with creative, attention-grabbing campaigns, communications, advertisements, and more, and every once in a while there’s a marketing initiative that makes us ask, “What were they thinking?” We’ve compiled what we believe are some of the biggest marketing mistakes from years past and others very […]

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A Product of Craftsmanship

Were pretty big fans of beer here at Shout Out Studio. Recently we were fortunate enough to do a collaboration on our own beer with local brewery, Seventh Sons Brewing, here in Columbus. It got us thinking. Craft beer isn’t the only thing now a days being made in small batches by talented craftsmen. Here […]

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Brands We Wish Were Real

Good brands create advocates. Fans so passionate they take it upon themselves to spread the brand message and share their joy. That is what good marketing is all about. Creating brand advocates. We often talk about these brands at Shout Out Studio and do our part to help our clients do the same. In fact, […]

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Admirable Brand Marketing

Admirable Brand Marketing

We spend a lot of our time helping brands increase their marketing effectiveness, but yesterday we sat back and took a moment to appreciate those who are doing it right. Here are a few brands, big and small, we admire for thinking holistically when it comes to marketing and telling their story. Gretchen Ardizzone—Warby Parker […]

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Why Use Taglines When Branding

The jury of branding experts is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start. A more reasonable statement would be that, when […]

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breaking bad marketing habits

Breaking Bad Marketing Habits

The line between sales and marketing is now barely visible for companies approaching it correctly. For the rest lingering, out of date sales and marketing habits put their prospective clients at arm’s length and threaten nearly irreparable damage to the brand. Relationship building, though always important in business development, has been amplified by a shift […]

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