kid with sunglasses

Seasonal Social Media Campaigns

In retail, cadence calendars are the crux of keeping the in-store environment fresh with seasonal floor set changes to window and graphic signage programs. But do you consider seasonality for your online experience? Social media is a great way to connect your in-store environment with your online presence. After all, your customers don’t live in […]

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Instagram

Instagram: Behind the Scenes of Business

A few weeks ago we wrote about our favorite people to follow on Instagram, but we didn’t really talk a lot about how to use Instagram for business. Thankfully we’ve been provided a great example by Beauty’s Most Wanted. Beauty’s Most Wanted teams up with Stylemakers to develop custom product lines for cosmetics and skincare […]

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road

Instagram: Who To Follow

What started as a smartphone app has quickly grown into one of the major social media platforms with over 200 million users. And with the 2012 purchase by Facebook, the popular photo and video sharing platform, Instagram, shows no plans for slowing down. The visual element and simplicity of use are undeniably attractive for businesses […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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Social Media Missteps

Twitter, Facebook, LinkedIn, Instagram, Google+, Pinterest, YouTube, yeah, you’re there, but are you following a social media strategy for your brand’s communication approach? If not, you’re likely to fall into one of the pitfalls we like to call “Social Media Missteps.” Here are a few things we’ve identified as common mistakes brands sometimes make in […]

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Instagram Launches a New Business Resource

A year ago only the early adopters knew about Instagram, now it has become the latest social media darling with over 100 million users. If you don’t know about Instagram yet or just haven’t had time to check it out, give it a shot (pardon the pun); it’s worth experiencing. Now the Instagram has launched […]

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