A few weeks ago we wrote about our favorite people to follow on Instagram, but we didn’t really talk a lot about how to use Instagram for business. Thankfully we’ve been provided a great example by Beauty’s Most Wanted.
Beauty’s Most Wanted teams up with Stylemakers to develop custom product lines for cosmetics and skincare which are all sold through Costco pop-up shops and online through their website.
Last week they had a video shoot with one of their Stylemakers, Jenna Hipp and they literally turned their Instagram account over to her during the shoot. The result, a great inside look at what goes on to make all those great images we see every day and usually don’t think much about.
Not only did Beauty’s Most Wanted give fans a look behind the curtain, they also got to promote their end product. Followers got a great sense of the fun and professionalism behind the brand and it’s clear everyone had a great time. Think about this as an approach for your company, products, and brand. Use Instagram to give followers an inside view of your organization, how your products are made, or who the people are behind the scenes that work so hard to make all of this happen.
In the end social media is about engagement and this is a great example of how to engage customers with your brand. A big Shout Out to the marketing and creative team at Beauty’s Most Wanted. Thanks for the lesson on how to Instagram right.
Photo Credit: Jason A. Howie