10 Most Important Parts of a Homepage

The 10 Most Important Parts Of a Homepage

Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no […]

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Shout out Studio - How user experience affects page rank

How User Experience Affects Page Rank

This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but 2015 has allowed them to take shape. Google (and Bing and Yahoo) are taking a more holistic approach to how […]

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mobile phone

Google Makes Mobile Site Mandatory

Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google. After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week, […]

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5 Solid Reasons To Get A Website in 2015

In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. I’ve seen impressive websites for companies as big as they get, and great websites […]

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Need a new website?

Need a new website? Terms to know…

With so many voices in the web building world, it gets tricky to sort through it and find the solution that works best for you. Here are some terms that can help sift through the web talk and help you make a better and more informed decision. CMS: Content Management Systems: Long gone are the […]

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Website Woes: What Not to Do

Whether you’ve just launched your website, looking to redesign, or perfectly content with it’s current performance, it still requires continual maintenance and should evolve over time. Sometimes though, best intentions can actually be bad practices. We’ve compiled our list of website woes to guide you on what NOT to do. Colin Smith Don’t over-complicate your […]

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Someone Was Listening

So a couple of weeks ago we blogged about social listening and it’s power to help connect with people. Well it works, or at least it worked for Liquid Web. Last week our major hosting provider Bluehost had a major outage and we Tweeted about it to our clients and followers. Well, lo and behold, […]

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Switchboard Operators

Online Customer Service

Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to […]

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Why Do We Have A Website?

Why do we have a website? Every-once-in-a-while it’s really important to stop and ask this question. It’s important to validate what we are doing as a company and make sure that we’re still on point with what we are publicly communicating about our organization. I can tell you this, what we were when we started […]

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Building a Successful eCommerce Site – Part 3

In parts one and two of Building a Successful eCommerce site we talked about location and design, respectively. Those two aspects of eCommerce sites and brick and mortar stores are fundamental to success throughout the life of the business, but even if both those aspects are stellar the business may not succeed long enough to […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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dictionary

Digital Marketing Terms Defined

If you’re new to digital marketing, you may find yourself in a world full of unfamiliar acronyms and jargon. It can seem intimidating, confusing, and even exclusionary. But, most of the time it’s a way for marketers to communicate with each other in the most efficient way possible. Knowing some of what it means can […]

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Digital Marketing Horror Story

Digital Marketing Horror Story

Cue the blood curdling scream… It’s that time of year when the weather changes and we all prepare for the usual Halloween activities like trick-or-treating, pumpkin carving, horror flicks, hayrides and haunted houses. Given the seasonal timeliness, the subject matter of our marketing meeting yesterday ended with each of us telling our own Digital Marketing […]

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Great Marketing is About Storytelling

Once upon a time… We met with a perspective client recently on another disaster recovery project. All the usual suspects were present in the form of the story: great company, great brand, incredible product and an unbelievable, crappy, digital presence. But here’s the part we want to get into… The owner has a friend who […]

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Picture of pie-chart with title of Google Analytics Made Easier

Google Analytics Made Easier

For those of you who know the power of the Google Analytics dashboard you can skip to the next paragraph. For the rest of you Google Analytics has the ability to create customized dashboards which provide a fast detailed look at any set of data you want. While it can be a bit “wonky” to […]

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