Whether you’ve just launched your website, looking to redesign, or perfectly content with it’s current performance, it still requires continual maintenance and should evolve over time. Sometimes though, best intentions can actually be bad practices. We’ve compiled our list of website woes to guide you on what NOT to do.
Don’t over-complicate your website. While keeping up with trends in web design and user experience are positive and keep your site looking fresh, it can easily be overdone. Trying to include too much can lead to clutter, confusion and chaos. Make sure your site is easy to use, looks up to date, and delivers your content in a clear manner. This will keep your visitors happy, and they will be more likely to stick around or visit again. You’ll also be happier in the long run, and avoid a month’s worth of headaches if something goes wrong.
Designing for desktop only. You’ve heard us say before that if you think your visitors are only using a traditional desktop for viewing your site, you need to reconsider. 50% of people use mobile as their primary Internet resource. I can tell you personally, the experience of trying to purchase a product from an eCommerce site that is not mobile compatible is painful. And if you’re driving traffic from a social media source (Facebook, Instagram, etc.) often viewed on mobile, your visitor is going to expect a seamless transition from the platform to your website. You don’t need to go to the extent of developing an App, but at least consider making your site responsive to mobile and tablet users.
Also, make your message clear on your homepage. Think of it as a cover to a book. You wouldn’t want multiple titles to confuse the reader what the book is really about would you? You may have the flexibility to communicate a couple messages with a call to action on your homepage, but don’t go overboard. If you’re presenting ten different messages all speaking to the visitor at the same level, something important is bound to get overlooked. Prioritize your key messages and have those drive traffic further into the site.
Lastly, it’s easy to think everything is working fine on your site until someone tells you otherwise, but put yourself in their shoes, navigate your site, test buttons, links, and forms every once in a while to make sure things are working as they should be. It’s not every day that someone will take the time to tell you something is wrong, they may just walk away in frustration. Spot the problem before they do.
You know what really grinds my gears? Moving chat boxes. When I am a first time visitor to a site and I have to play “hit the tiny little ‘x’ to close the chat box moving target game” I immediately get annoyed and often times leave the site right away. Don’t get me wrong, live chat can be great. I love how useful live chat can be when I actually have some questions to ask, but when your chat box is moving back and forth across the screen blocking my view of the content I actually want to read it drives me nuts.
Instead, utilize a tab that can easily be clicked upon to open a chat dialog or place it somewhere else in the site that is easily accessed. Just don’t force your chat feature on every visitor. Focus on creating great content that gets people excited to talk to someone first. When someone wants to chat, make it easy for them to do so and they will.
Please, I’m begging you people, STOP asking me for my email address and other information before you even let me see what you can offer me. There is a rather well-known website that offers you good products (clothing, home decorations, health items, etc) for good prices and the one thing that drives me absolutely insane is that every time I go there I have to log in to see what they offer. I understand the need for information but there is a time and place to ask for such things. Acting like a private club isn’t going to get you far in the online world, and it is definitely not going to help you gain an audience.
Photo Credit: MarcDubois