There are plenty of ways to make your website stand out from the crowd. The overall look of your site is a reflection of your company, brand, and overall personality. The typefaces you use are a big part of your site’s feel, but there are some things you have to take into account when choosing your type. First, not every typeface will appear on every computer. Each computer has common system fonts that most users will be able to see when they go to your website, but that list is short and limits your ability to be expressive. Luckily, there are several ways to include the font you want on your website which will allow users to view your site the way you intended them to.
Fonts can be embedded in your site, which allows them to stay consistent even if a user doesn’t have the font you use downloaded on their computer. They are also compatible with the major browsers your viewers might be using. There are a variety ways to embed or link your fonts to your website, allowing a browser to access them and show them in your site. Before embedding a font in your website, make sure that the license for that font allows it. If it doesn’t you may have to get an extended license to do so. That being said, each way of embedding has its drawbacks.
sIFR (Scalable Inman Flash Replacement)
@font-face uses a CSS rule allowing you to download a particular font from your server to a website, allowing a visitor to see that font even if they don’t have it installed. Unlike sIFR and Cufón, it doesn’t embed the font on the site. Instead it tells the browser where to find the font.
YouWorkForThem offers one-off per font licenses you can embed using CSS. With many big name clients, YWFT is a great resource for beautiful fonts.
Fontsquirrel is a great site for typefaces that are %100 free for commercial use. They can be embedded using CSS.
Google Webfonts is open source with 501 free fonts that are available to embed using CSS.
With some options of how to embed font on your site, and some resources to find your typeface, all that is left to do is find the font that fits your company best! With so many to choose from, take your time and find what reflects your brand’s personality. Be creative, but make sure its legible at various sizes and on different platforms.
Photo by: Kyle Van Horn