Looking for some social media research on how it is being used by various small businesses and segments in the market? What sites are generating the most action and where is the time/money being spent?
Marketing Pros just published a new study covering the current usage of social media. Here are some of the highlights.
Over the next year, SMBs are planning to add a few key sites to their social portfolios; the following five top the list:
- Google Plus: 14%
- Instagram: 14%
- Pinterest: 13%
- Reddit: 12%
- Tumblr: 12%
Facebook has reached near saturation with only 7% of SMBs planning to adopt that site over the next year, while another 9% plan to use LinkedIn.
The study also polled SMBs on their social media budgets:
- 77% say social media accounts for 25% or more of their total marketing efforts.
- 36% spend a median amount of $845 a month on software tools for social media management; however 32% of that group also spends a $1,000 or more per month.
- 84% plan to increase their use of social media at least a little in the future.
Photo Credit: MFer04