Social Media Platforms of 2014

Social Media Platforms of 2014

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New forms of social media are popping up all the time, but the question is which ones are going to be the next big thing in 2014? I’ve heard about a few platforms through word of mouth and I’ve read about some online as well. However, I wanted to do thorough research of my own, so I downloaded the apps or played around on their sites to really test these guys and see what all the hype was about. Here is a list of the top social media platforms of 2014 to look out for, and if they are a thumbs up or a thumbs down:

Jelly – Thumbs Up

Jelly has already been brought up in our internal meetings more than a few times due to its rising popularity. The question is, will it take off? Available on the iOS and Android, the Jelly app is very new, but the creator Twitter co-founder Biz Stone is certainly not new to the world of social media.

The concept of Jelly is genius, yet simple enough to understand. Let’s say I’m walking around Columbus and I come across a statue or piece of art that interests me and I want to know more about it, I can snap a photo and ask my network of friends to get a response. According to the website, “using Jelly is kind of like using a conventional search engine in that you ask it stuff and it returns answers.” Here are the 3 key features of Jelly:

  • Friends follow friends. – Jelly is designed to search using the groups in your existing social networks so you can ask your friends.
  • Paying It “Forward” – Jelly works so you can not only ask questions or answer your friends’ questions, but it provides the capability to can be shared outside of the app accessing friends of friends as well.
  • Point, Shoot, Ask! – Being able to ask questions with images deepen their context. Snap a photo and ask away!

We Heart It – Thumbs Up

If Instagram and Tumblr had a love child, We Heart It would be its cute little baby girl. It’s built with a younger generation in mind but since the younger generation is taking over the Internet, the world, and everything else, we can expect this to take off as well. Similar to Tumblr and Instagram it’s a collection of who you are expressed through photos. I enjoy coffee, wine, and shoes so my page is a collaboration of those things in a pretty little package. My only complaint is this social media platform could do with more variety of photos, but with a growing user-base, this issue should fix itself sooner rather than later.

Shots Of Me – Thumbs Down

If you really enjoy taking photo after photo of yourself this app has your name on it. If you aren’t into that kind of thing, stop here. However, I will say if you want a good laugh check it out. Shots of Me is a Justin Bieber backed mobile app, helping you take selfies and only selfies. Without a real purpose, this app doesn’t particularly interest me, so unless Matthew McConaughey joins I won’t be getting back on this app anytime soon. One positive? It might be the key to getting all those selfies off of Facebook and Instagram. Can I get a hallelujah?

Sportlobster – Thumbs Up

You can always tell when a good game is on when you get on social media and dudes and bros from across the country are debating about bad calls. Sportlobster is giving users the ability to follow scores live, predict results, create content, and interact with other fans. You can follow your sport(s) of choice and jump right into the conversation within minutes of creating an account. When you join the app you can go through and select preferences about the sport(s) categories you are most interested in reading about. This weekend I chose to follow Tiger Woods and when I did so I learned that Sportslobster has a pretty awesome menu of your notifications, predictions, blogs, and news. If you go to your preferences such as Woods, you can check out his events, blogs, news, posts and who the fans are. Sportslobster provides awesome access to athlete specific info. This weekend I chose to follow Tiger Woods and discovered tons of relevant content about his events, fans, news and more.

The one negative about this app is its pretty European-based so there is more Cricket and Rugby than Nascar and College Basketball. They do have American football and professional basketball, so again, with a larger user base, we might see more universal content soon.

Whisper – Thumbs Down

Whisper is a social media platform that is anonymous for people who want to share and connect with other socials. Even CSBC got in on the action on this one posting an article begging the question if Whisper is the next big social media play. There are already 3 billion page views per month. Since this platform is solely based on animosity it really makes me wonder if it will stay strong. This sounds great, but my issue lies in the fact that the focus of being on social media is being social. If I’m on Instagram I’m on there to share my photos with my friends and family. Similarly, when I log onto Twitter during this award season, I’m on there to read what Perez Hilton is saying about Jennifer Lawerence’s dress on the red carpet. My point is, the main focus is that I know who these people are and that’s my point on being on social media.

So, I did my research. I got an account and looked around a bit. The reality is that from the position of a young professional, this app is not for me. When I was 14-15, maybe it would’ve worked. This app gives teens the ability to “whisper” on an anonymous social media platform and connect with other kids who feel the same way. While I may not be a fan, that doesn’t mean it won’t be huge this year because it has a target audience, and with 3 billion page views per month, the makers of this platform are reaching their goal.

Impossible – Thumbs Up

I am completely diggin’ Impossible. I get where they are coming from and I think the world could use a few more social media platforms like this, especially comparing to other social sites. Thank goodness for a little restoration in my faith of humanity.

Impossible is a new website and app that encourages people to do things for others for free. People can post wishes of things that they want or need help with and offer what they can give, which can be things or skills, even a simple hug. Impossible shows these wishes on their site and people can connect with one another to accomplish these wishes being turned into reality. It’s a great concept and aside from some people asking for gnomes and other odds and ends, I think this project could really take off. If a few large corporations get involved and the word gets out more this could be a really great thing.

That’s what’s on my social radar. Anything new you’ve spotted trending?
Photo Credit: thomasstache

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