Shout out Studio - How user experience affects page rank

How User Experience Affects Page Rank

This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but 2015 has allowed them to take shape. Google (and Bing and Yahoo) are taking a more holistic approach to how […]

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Marketing On Reddit

A Simple Guide To Marketing On Reddit

Everyone knows that social media marketing can be an incredibly powerful, and these days necessary, marketing tool. Most marketers gravitate to Facebook because it is easy to understand. The slightly more tech savvy will be engaged in twitter or maybe Pintrest. But very few marketers will dive into marketing on Reddit, and they are missing […]

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30 Minute Social Media Strategy

I am constantly meeting people who are trying to use social media to help grow their business. The trouble is, they aren’t doing such a good job of it. Why? Time they claim. I get it, most small business owners are stretched extremely thin. But time shouldn’t be a barrier to doing social media well. […]

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Real-Time Marketing

Last week our team participated in HubSpot’s one-hour live blogging challenge. While I typically prefer to plan, there was something exciting about how spontaneous it felt to participate in a real-time blog challenge. It forced us to be creative in the moment, use quick thinking, and utilize great time management skills. It is also inline […]

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Content That Adds Real Value

As marketers and bloggers we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has past. And lately we just feel like the same crap is being circulated […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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Pinterest for Your Business

There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest has definitely matured with an audience of 70 million users. From a medium that was once ruled by consumer pinning […]

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Top 5 Small Business Marketing Tools

We have a running joke here at Shout Out that EVERY time we have a meeting somebody suggests a new internet tool that I haven’t heard about yet. There are so many tools out there that it will make your head spin. For instance the following list of marketing tools can hardly even be considered […]

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Admirable Brand Marketing

Admirable Brand Marketing

We spend a lot of our time helping brands increase their marketing effectiveness, but yesterday we sat back and took a moment to appreciate those who are doing it right. Here are a few brands, big and small, we admire for thinking holistically when it comes to marketing and telling their story. Gretchen Ardizzone—Warby Parker […]

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Finding Your Company Voice

Finding Your Company Voice

Is It Hanks? If you had to choose a public figure or celebrity who most represented the company you work for, who would it be? The team at Shout Out Studio once asked themselves this very same question. As a new member of the team, I am still getting a feel for who we are […]

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Image of LinkedIn pen

Basics for Getting the Most from LinkedIn

Building a Solid LinkedIn Foundation Just because you have a presence on LinkedIn doesn’t mean it’s doing things for you. LinkedIn is considered the world’s largest audience of influential, affluent professionals in one place, and they are gaining one new member every two seconds. Use this almighty information to your advantage. Here are straight forward, […]

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