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Brand Marketing Strategy and Execution
SocialMedia Research
  • Marsh Williams

Great Social Media Research
Great Social Media Research 842 452 Marsh Williams
Looking for some social media research on how it is being used by various small businesses and segments in the market? What sites are generating the most action and where is the time/money being spent?

Marketing Pros just published a new study covering the current usage of social media. Here are some of the highlights. read more

ColinPowell SocialMedia
  • Marsh Williams

General Colin Powell on Social Media
General Colin Powell on Social Media 842 452 Marsh Williams

Salesforce.com invited General Colin Powell to speak at its Dreamforce 12 conference and share his thoughts on the ups and downs of social media. He spoke on a number of points including its role in the Arab Spring and its threat to totalitarian regimes.

This is a good background article and is a fairly quick read.

 

Photo Credit: Facebook(LET)

Photo of the number 3 painted on a wall
  • Nathaniel Seevers

3 Simple Questions for Beginning Brand Development
3 Simple Questions for Beginning Brand Development 880 461 Nathaniel Seevers

A brand is a terrible thing to waste. It can also be a rewarding yet tiring thing to create. This total package of concrete and abstract things and emotions can seem daunting. Like trying to catch fog. Brand development contains a number of things to consider. The good news is that you can start to create a more clear picture of what your brand should be by asking yourself a few key questions. read more

Email
  • Shout Out Studio

Keys to Building an Opt-In Email List
Keys to Building an Opt-In Email List 842 452 Shout Out Studio

Building an Opt-In email list isn’t easy and it’s not fast. However, it can be very, very effective.

To keep your emails from ending up in your audience’s spam folder,

1. Ask for the Email

I know it’s a novel concept, but having a pen and paper sitting next to your cash register doesn’t count as asking.

The crux of earning the right to communicate to your audience via email is read more

Wordpress BestOption
  • Marsh Williams

Why WordPress is the Best Option for Websites
Why WordPress is the Best Option for Websites 842 452 Marsh Williams

Let’s take a minute and talk about WordPress.

From a general standpoint WordPress is a Content Management System; one of many available. Each has its strengths and weaknesses. So why WordPress? Simple, it’s easy to use, there is a huge community of people surrounding it and anyone coming out of college since 2005 will be pretty comfortable working with the tools.

Content management systems are a great thing. If your site is based on one, no matter which one, you’re ahead in the Internet game. If you’re not using a content management system you should be and that’s a longer discussion. read more

SalesGrenade
  • Marsh Williams

Social Media Sales Grenades
Social Media Sales Grenades 842 452 Marsh Williams

Columbus, OH – September 23, 2012

A Cease and Desist Order has been issued by the Federal Circuit Court requiring an immediate stop to the use of Sales Grenades as part of all social media communications efforts. read more

InstagramForBusiness
  • Marsh Williams

Instagram Launches a New Business Resource
Instagram Launches a New Business Resource 842 452 Marsh Williams

A year ago only the early adopters knew about Instagram, now it has become the latest social media darling with over 100 million users.

If you don’t know about Instagram yet or just haven’t had time to check it out, give it a shot (pardon the pun); it’s worth experiencing.

Now the Instagram has launched a Tumblr “Instagram for Business.” Like most resources, you will not find everything they recommend useful, but it’s a great way to get some ideas for your company and see what others are doing.

Photo Credit: 55Laney69

 

Like
  • Marsh Williams

Big Success by Small Organization Using Social Media
Big Success by Small Organization Using Social Media 842 452 Marsh Williams

The small Swiss village of Obermutten, population 79, became a Facebook sensation after its fan page launched with a video (in Swiss German) of the mayor promising that anyone who “liked” it would have their profile picture posted on the town’s (real, not virtual) message board. After the first 10 “Like” they posted a new video showing the town’s message board. read more

Fishing
  • Marsh Williams

Fishing & Email Marketing
Fishing & Email Marketing 842 452 Marsh Williams

I love to fish. There is something about the challenge of mixing the conditions with the challenge with the unknowns that just gets me going: it’s all mental.

When I go with others we have a rule upon arrival. Everyone tries a different lure to see what the fish are biting. After fifteen minutes if no one has a hit we all change to another lure: again all different. Eventually, someone gets a bite, and then we all start using the same lure. read more

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