Why Use Taglines When Branding
Taglines can strengthen brand identity, evoke emotions, and resonate with audiences, making them a vital tool in marketing strategies.
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communication
How to Lose a Sale in 5 Easy Steps
[vc_row padding_top_multiplier=””][vc_column][vc_column_text]Ah, the life of a salesperson – endless pitches, countless presentations, and a never-ending quest to hit those quotas. It’s no wonder they spend so much time honing their skills in the art of persuasion. But what about the lesser-known talent of completely missing the point when a customer is ready to make a
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Why Simple Marketing Messages are So Darn Effective
[vc_row padding_top_multiplier=””][vc_column][vc_column_text]Well, well, well. It turns out that all those fancy marketing techniques, buzzwords, and jargon that you learned in your MBA program aren’t so effective. According to some painfully obvious statistics, simple marketing messages are actually the most effective way to reach customers. Who knew? Let’s take a look at some of these stats.[/vc_column_text][fildisi_empty_space][vc_column_text]
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Brand Voice, Story, Audience
[vc_row padding_top_multiplier=””][vc_column][vc_column_text] With apologies to Rod Stewart – “every company tells a story.” Every company has a story to tell, one worth listening to, but for the most part, one that exists in pieces all around the office. Oh, it’s all there, it just has not been gathered and assembled into a single cohesive message,
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What Small Business Can Learn from Big Brands in Digital Marketing
[vc_row][vc_column][vc_column_text]Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Grant Smith & Kristian Jennes With the release
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Marketing Qualified Leads: What You Need to Know to be Successful
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Ben Clodgo & Taylor Bleedorn WHAT IS A
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Brands & Politics: A Conversation Worth Having?
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly
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Social Media Success Summit – Part 1
This month we’re participating in Social Media Examiner’s 6th Annual Social Media Success Summit. The online conference focuses on all things social media with more than 45 of the world’s leading social media pros. Last year’s conference drew in 3,000 like minded marketers. Since we’re halfway through the conference, we thought we’d share a few
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Growing, Maturing and Getting Organized
Growing, Maturing and Getting Organized I’ve been through so many start-ups it’s hard to count, but there is a point in each one where members of the team have to make a change in their mindset and for me it’s always hard. Starting out everyone knows everything that’s going on in the company all of
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Talk to Me: Great Brand Voice Examples
Character and personality are expressed through a brand’s tone-of-voice. Whether it be genuine or authoritative, for example, these are the characteristics that define your communications. From a simple tweet to an advertising campaign, your voice tells people who you are. Here are some of the best examples of great brand voice. Colin – Newcastle Brown
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