This month we’re participating in Social Media Examiner’s 6th Annual Social Media Success Summit. The online conference focuses on all things social media with more than 45 of the world’s leading social media pros. Last year’s conference drew in 3,000 like minded marketers. Since we’re halfway through the conference, we thought we’d share a few highlights from some of our favorite sessions.
Amy Schmittauer, founder of Savvy Sexy Social, hit home three key points: Be Human, Be Relevant, Be Giving, during her session on “How to use Twitter to Build Relationships that Lead to Business.” On the surface that may just seem logical in the realm of social media, but it’s how you do it that makes a difference.
Conversations are crucial. Amy advised “Listen and talk to people. If you do nothing but this, you’ll find success.” It shows people that you DO talk to people, and you’re listening and interacting. People judge a follow on how much you engage with your community. The nice thing is that Twitter discussions don’t take up the news feed, like tweets on your timeline, because its just a dialogue between two people. So go ahead and carry on.
How do you get more engagement on Twitter? Go find conversations!! Everyone who wants to have conversation isn’t necessarily looking for it. Find conversations you can be a part of, and tweet with people you follow. Or tweet with people who are following you, but maybe you haven’t followed them back yet. Check out their timeline, find out what they’re talking about, and if there’s something that interests you.
We’ve mentioned before how much we like Twitter lists, but Amy recommended taking it a step further for engagement and consider utilizing for a specific event, such as a conference. You can list speakers or acquaintances that you want to connect with before or after the conference.
Another presentation that caught our attention was, “How to Use Visual Content to Drive Massive Social Media Engagement,” by Kim Garst. The statistics that Kim provided on visual content were staggering:
- Visuals are processed 60 times faster by the brain than text
- 90% of all info that is transmitted to the brain is visual
- 40% of visual content is more likely to be shared
- 46% of people think website design is #1 in deciding if a company is legitimate
- 65% of people are visual learners
With statistics like these backing up her presentation, it’s clear that companies who aren’t capitalizing on visual content are missing out. Kim also mentioned three key things to consider when creating visual content: 1) It’s not about you, it’s about them. 2) Consider what your audience cares about, outside of your product or service. 3) Your visual content has to appeal to your prospects’ lifestyle. Most importantly – Be Real! So many companies out there put out content that isn’t authentic. Kim advises that you post a photo of your co-workers ‘behind the scenes’ rather than stiff stock photos.
Lastly we couldn’t resist the chance to check out Viveka von Rosen‘s session on “LinkedIn Prospecting Gold! 5 Steps to Finding, Engaging and Closing Leads with LinkedIn.” LinkedIn has huge applications from a B2B perspective, but many users seem to still struggle with how to get the most benefit out of it. Here’s a look at some of the advice that Viveka shared:
Like Google your profile must be optimized if you want to be found by prospects. Check your connections’ skills sections, and those are great keywords. For premium users, utilize the new keyword tool to incorporate keywords into your summary section, interests, and experience description. When you add keywords, add them to CONTENT! Two to one people will find you through the keywords in your content.
Save your searches. Once a week LinkedIn will send you an email of three leads that fall into that category from your searches. Seems kinda like a no brainer, right? When you search company pages don’t forget to click on “People You Know,” to see who you’re connected to. Find out what groups they’re in and you can join and look for an opportunity to connect. For a little extra help on any additional information you need, use an eGrabber Account Researcher tool to get phone numbers, email addresses, and public company information about a prospect.
Utilize LinkedIn Connected. It allows you to tag people or create lists according to what they are to you. And, because tags are private, you can send messages to a group of people. Viveka said it’s a little time consuming to set up, but worth it. You can also add private notes right on their profile. For example, a note about where you met someone or specifics of your conversation. You can also set up reminders to follow up with them.
Lastly, use messages as opposed to email because email can sometimes get caught up in spam filters. You’re 20% more likely to have your message read than an email.
We’re looking forward to the upcoming sessions covering video, content and Instagram marketing. Stay tuned for Part 2 of our highlights of the Social Media Success Summit.