What Small Business Can Learn from Big Brands in Digital Marketing

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Grant Smith & Kristian Jennes With the release […]

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Brands & Politics: A Conversation Worth Having?

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly […]

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Goodbye to Google

Over the holidays I had a chance to catch up with an old friend whom I’ve not seen in months. He is fairly highly placed in the technology sector and of course we wound up talking “geek” ad nauseum. One of the things we discussed was his take on Google. Here is what I got. […]

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Social Media Success Summit

Social Media Success Summit – Part 1

This month we’re participating in Social Media Examiner’s 6th Annual Social Media Success Summit. The online conference focuses on all things social media with more than 45 of the world’s leading social media pros. Last year’s conference drew in 3,000 like minded marketers. Since we’re halfway through the conference, we thought we’d share a few […]

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Website Woes: What Not to Do

Whether you’ve just launched your website, looking to redesign, or perfectly content with it’s current performance, it still requires continual maintenance and should evolve over time. Sometimes though, best intentions can actually be bad practices. We’ve compiled our list of website woes to guide you on what NOT to do. Colin Smith Don’t over-complicate your […]

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Business Basics: Why They Matter

We work with a variety of different clients, and within each company each individual we work with is unique. When working with an outside partner though there are a few basics to constantly be working to improve and build on so that your relationship with each other has the most potential to grow. These might […]

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Tables and chairs

Keeping the Office Creative

The ever changing landscape of business today is full of opportunity, risk, and the constant need to stand out in the crowd. Whether it’s a small business or a large corporation, the goal is the same: stay innovative and unique. This doesn’t only apply to products and services but also to problem solving techniques, new […]

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Tips For Business Road Trips

Did you know that Columbus, Ohio is within 500 miles of 50% of the United States population? We are within a 5-hour drive of many major cities such as Chicago, Indianapolis, Cincinnati, Detroit, Cleveland, Pittsburgh, and several others. As a result, we travel a lot for business via car. Day trips to see clients could […]

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road

Instagram: Who To Follow

What started as a smartphone app has quickly grown into one of the major social media platforms with over 200 million users. And with the 2012 purchase by Facebook, the popular photo and video sharing platform, Instagram, shows no plans for slowing down. The visual element and simplicity of use are undeniably attractive for businesses […]

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Email Marketing Etiquette

I sign up for emails from a lot of  businesses and service providers. Why? Not necessarily because I’m looking to purchase something, but because its a good way to study communications from a variety of brands. Recently though, I’ve noticed some of the basic mechanics of email communication seem to be missing. And if that […]

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Someone Was Listening

So a couple of weeks ago we blogged about social listening and it’s power to help connect with people. Well it works, or at least it worked for Liquid Web. Last week our major hosting provider Bluehost had a major outage and we Tweeted about it to our clients and followers. Well, lo and behold, […]

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Growing Our Business: A Look Ahead

When we started this little experiment we had several goals in mind: everyone will always be treated with respect, clients will always receive our best counsel, we will never take on a project just for the money, and we will create a culture where people get to showcase their talents, love what they do and […]

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