Podcasts and the Art of Storytelling

Storytelling is the oldest and most effective method humans have to pass along knowledge. It’s how we’ve developed cultural values and passed history from generation to generation. We are wired to remember it. This is why learning how to tell your story is just as important as what it is you have to say. If your […]

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Brand Building: Attracting Your Ideal Audience

Whether you are establishing a new brand, or taking a closer look at an existing brand, one key aspect to take into account is your audience. Furthermore, are you attracting the audience you want? Successful brands are able to identify and align with their audience in a way that is both natural and genuine. The […]

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Don’t build a brand, build a community

Don’t set out to build a brand, set out to build a community. Build a place in hearts and minds and memories. Build a movement. Build a collective of beliefs and standards and by that a collective, focused group of advocates. That collective group will help you build the brand. Even when it comes to […]

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the wright brothers flight

Marketing Based on Desire Instead of Fear

Every day we’re subjected to broad brushed statements, taglines and data geared toward making us take some sort of action. It’s marketing. It’s communication. It’s normal. But all too often a portion of the content we digest on a daily basis works to drive action by peddling fear. Local news has been guilty of this […]

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a compass and a map

Key Components of a Brand Guide

A well formed Brand Guide can act as a compass for business decisions and marketing strategies. It’s a reference to why the brand was started in the first place and a watermark for where you’re heading. It’s more than just the design components. More than just the looks. It should, as accurately as possible, describe […]

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Identify Your Story

Identify Your Story

In earlier posts we’ve referred to storytelling as a key component to marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone […]

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Finding Your Company Voice

Finding Your Company Voice

Is It Hanks? If you had to choose a public figure or celebrity who most represented the company you work for, who would it be? The team at Shout Out Studio once asked themselves this very same question. As a new member of the team, I am still getting a feel for who we are […]

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Image of Post-it Note Faces with one green face smiling

Why Use Taglines When Branding

The jury of branding experts is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start. A more reasonable statement would be that, when […]

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What's In a Name

What’s In a Name?

Some things to think about when naming your business What’s in a name? Well, it sure meant a lot to Romeo and Juliet but does it have to be a life or death decision for your business? Not exactly. It shouldn’t however be a piece of your brand’s overall strategy that you take lightly. A […]

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Your Brand is Jello

Your branding is Jello on the wall. Jello with a nail through it. You can’t define your brand. You can try. But it’s not for you to define. Your company’s brand is the idea about you that exists in the mind of consumers. Your brand is an idea.

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Brand Equity

Brand Equity

What is brand equity and what does it mean for your business? “Products are created in the factory, brands are created in the mind.” – Walter Landor A former CEO of McDonald’s once said, “If every asset we own, every building, every piece of equipment were destroyed in a terrible natural disaster, we would be […]

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