Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

BRandEquity
Brand Equity 1920 700 Shout Out Studio

Brand Equity

What is brand equity and what does it mean for your business? “Products are created in the factory, brands are created in the mind.” – Walter Landor A former CEO of McDonald’s once said, “If…

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RISK
The Risk of Insult is the Price of Clarity 842 452 Shout Out Studio

The Risk of Insult is the Price of Clarity

Marketers can live in a precarious position. Often existing somewhere between the legal department, HR, accountants & the C-suite; marketers can be pulled in every different direction. The result is often mediocre, watered-down messaging. “Don’t…

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Seduce
Seducing Your Audience 842 452 Shout Out Studio

Seducing Your Audience

Choosing between boring, yelling at or seducing your audience seems obvious; seduction wins, duh! But all too often we don’t take the time to seduce the audience. We fall into messaging, writing and design that…

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photo by Barbara Willi used under Creative Commons 2.0
25 Simple Methods to Get Inbound Links For Your Website 842 452 Shout Out Studio

25 Simple Methods to Get Inbound Links For Your Website

One of the truths about SEO is that inbound links are absolutely critical to increase your search ranking. When I explain how Google sees inbound links as votes of confidence, I always see folks nod…

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Marketing Analytics
Analytics Marketing Tips 842 452 Nathaniel Seevers

Analytics Marketing Tips

Analytics Marketing Strategies Understanding analytics marketing these days seems to require the Wizard of Oz. A group of uniquely important characters, related in more ways than they realize – all with individual goals that turn…

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KitchenAid Tweet
Reflections on KitchenAid’s Twitter Gaffe 842 452 Marsh Williams

Reflections on KitchenAid’s Twitter Gaffe

The social media ecosphere has been going crazy after  KitchenAid’s Twitter Gaffe gaffe made by an employee who thought they were tweeting from their personal account but quickly found out they weren’t. When I first…

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Photo of a row of seats in a college lecture hall
The Benefits of Internships 880 461 Shout Out Studio

The Benefits of Internships

I can sit studying Maslow’s Hierarchy of Human Needs and core elements of consumer-driven marketing strategy for years, which it seems I have been doing nothing but for 4 years. Yet no matter how much…

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Photo of a calander with margins
Plan Your Work with Margins 880 461 Nathaniel Seevers

Plan Your Work with Margins

The last few months have been a sprint. Seeing how times like that can impact the quality of work and life got me thinking about margins. Not the profit kind, though they are important for…

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Photo of newly sharpened color pencils
How Color Can Impact Your Business 880 461 Nathaniel Seevers

How Color Can Impact Your Business

Color can play a major role in how folks think about your business Color choice in branding and identity design can come from many different places. Maybe it’s simply your favorite color or the color…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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